Keeping It Fun
Fun. You just gotta have some.
That’s just what Randy Kazemir, sales manager at Tesko Auto~Vernon BC, and I did.
Randy came up with the idea of choosing a shiny car, bringing a video camera along on a test drive, and “just happening” to come across an open house I am at. We could promote the Car of the Week, and showcase the house that the car would be happy to drive to everyday.
Check out the results.
It’s cheesy, it’s fun, and with absolutely no notice, no script and no rehearsal, we pulled it off in one take.
Some would say that was obvious. And to them we say….thank you for noticing! We’re just keeping it fun.